1994
Atlas was founded with only 5 workers, and the first showroom was opened
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It all started back in 1994, when Živorad Jovović rented a small workshop in Užice and with only five employees decided to start realising his idea of making the highest quality leather furniture.
Only a few years later, the workshop was transferred to a larger facility, only to establish itself on 2 hectares of land and 6.500 m2 of state-of-the-art manufacturing space in Sevojno, where 125 employees work today. The expansion of the production capacity also led to the expansion of the range to a line of coffee tables, dining tables, chairs, sideboards, etc., and of its primary sphere of activity through the furnishing of spaces and buildings of different functions, for which it offers a complete service independently and in cooperation with long-term subcontractors .
The small workshop has grown into an international company, with exports accounting for over 50% of the total turnover for years. Product placement is carried out through several of Atlas’ own retail outlets, as well as through a wide network of partner salons in the country and abroad.
The initial commitment to produce only quality furniture continues, with the belief that only this kind of an approach can conquer new markets and find a path to new customers. ...
It all started back in 1994, when Živorad Jovović rented a small workshop in Užice and with only five employees decided to start realising his idea of making the highest quality leather furniture. Only a few years later, in 2000, the workshop was transferred to a production hall and the number of workers increased to 35. Accelerated growth and the need for expansion led to the relocation of the factory in 2005 to 2 hectares of land in Sevojno, which was adapted to the needs of modern production and expanded with the construction of new facilities. Along with moving to a new location, Atlas also started its own carpentry facility, in which it produces quality wooden frames for upholstered products, which still make up Atlas’ main offering. The launch of the carpentry facility also led to the expansion of the range to a line of coffee tables, dining tables, chairs, sideboards... The production expansion resulted in an increase in the number of employees to 125 today, who fulfil their activities in production facilities cca 6.500 m2. In addition to the production of furniture for the home, Atlas complements its primary sphere of activity through the furnishing of public spaces, hotels, apartments, flats and restaurants, for which it offers a complete service independently and in cooperation with long-term subcontractors. Success in this area is reflected in the furnishing of several representative buildings, such as the University Centre and the Pullman and Mercury hotels for the Olympics in Sochi, 4- and 5-star hotels in Dubai, Croatia, Montenegro, France, Italy, Kazakhstan... From its establishment until today, Atlas has been firm in its determination that products emerging from the production facilities must be modern in design and uncompromising in quality. A quality product requires quality materials to be used in production, which results in products on par with those of well-known global brands, reflected in the numerous awards received at almost every fair in which the company has participated. The small workshop has grown into an international company, with exports accounting for over 50% of the total turnover for years. Product placement is carried out through several of Atlas’ own retail outlets, as well as through a wide network of partner salons in the country and abroad. The initial commitment to produce only quality furniture continues, with the belief that only this kind of an approach can conquer new markets and find a path to new customers. XAtlas was founded with only 5 workers, and the first showroom was opened
Purchase of the first production hall and the number of employees rises to 35
The first retail showroom opened in Belgrade
The first Golden Key at the Belgrade furniture fair for three-seater Bolero
Movement to a new location in Sevojno, where it is still located
Beginning of cooperation with a large French retail chain Bois &Chiffons
Cooperation with well-known French designer Pascal Daveluy and retail chain Mobilier de France
Expansion of the product portfolio with products made of solid wood
Entering the business of interior design through furnishing the Olympic Center in Sochi
Expansion of production capacities to an area of approx. 6,000m2 to introduce the bed line and enter into the US market
Obtaining a license for the production of models of the Italian brand IDP Italia
Atlas je osnovan sa 5 radnika, kada je otvoren i prvi maloprodajni salona
Kupovina prve proizvodnehale i broj radnika raste do 35.
Otvoren prvi maloprodajnisalon u Beogradu
Prvi Zlatni ključ na Beogradskomsajmu nameštaja za trosed Bolero
Selidba na novu lokaciju uSevojnu, gde se i danas nalazi
Početak saradnje sa velikimfrancuskim trgovinskim lancem Bois &Chiffons
Proširenje proizvodnogportfolija sa proizvodima od masiva
Saradnja sa francuskim dizajnerom Pascal Daveluyi maloprodajnim lancem Mobilier de France
Ulazak u posao opremanja enterijera krozopremanje Olimpijskog centra u Sočiju
Proširenje proizvodnih kapaciteta na površinuod cca. 6.000 m2 radi uvođenja linije krevetai ulazak na tržište SAD
Dobijanje licence za proizvodnju modela italijanskog brenda IDP Italia
Atlas je osnovan sa 5 radnika, kada je otvoren i prvi maloprodajni salona
Kupovina prve proizvodnehale i broj radnika raste do 35.
Otvoren prvi maloprodajnisalon u Beogradu
Prvi Zlatni ključ na Beogradskomsajmu nameštaja za trosed Bolero
Selidba na novu lokaciju uSevojnu, gde se i danas nalazi
Početak saradnje sa velikimfrancuskim trgovinskim lancem Bois &Chiffons
Proširenje proizvodnogportfolija sa proizvodima od masiva
Saradnja sa francuskim dizajnerom Pascal Daveluyi maloprodajnim lancem Mobilier de France
Ulazak u posao opremanja enterijera krozopremanje Olimpijskog centra u Sočiju
Proširenje proizvodnih kapaciteta na površinuod cca. 6.000 m2 radi uvođenja linije krevetai ulazak na tržište SAD
Dobijanje licence za proizvodnju modela italijanskog brenda IDP Italia